App Marketing specialist responsible for increasing the market share for app products.
(ASO) App Store Optimization strategies to ensure that all relevant apps appear at the top of the search.
You must be Creative, Analytical, Goal-oriented team player.
- Optimising conversion rates for app downloads by utilising various content and visual tools
- An excellent understanding of the different App stores and their processes/polices
- Update the company’s App Store Optimisation strategy and guidelines.
- Follow the impact (downloads and revenue) of the optimisations implemented for our products
- Monitoring and tracking app store rankings using the latest analytic tracking tools
- A strong understanding of Keyword research, Writing app descriptions, titles using researched keywords
- Proofreading and editing content for app publishing platforms
- Always up to date with latest trends in marketing and ASO
- Keyword optimisation for Google Play and iTunes
- Good knowledge of paid downloads & cost optimisation through various ad networks
- Ability to clearly and effectively articulate thoughts and points.
- Excellent verbal and written communication skill
- Ability to work in a team and autonomously in a self-directed manner
MBA/ B.tech/M.tech degree preferred not mandatory
1 – 5 years experience in ASO